We provided New Product Development (NPD) services to businesses that possess innovative ideas but lack the internal resources to develop them. Our expertise lay in guiding companies through the complexities of bringing new products to market.
As the COVID-19 pandemic struck, I recognised that businesses would respond in one of two ways: either they would embrace NPD and innovation to navigate the challenges of lockdown, or they would retreat into a defensive posture, waiting for the crisis to pass. Understanding this dichotomy, I identified a pressing need to facilitate rapid exposure to innovative strategies.
The primary goal was to leverage the expertise of seasoned UBT business coaches, including Mark Wardell, Waldo Waldman, Roy Newey, David Holland, and others to create a series of webinars. These webinars aimed to educate businesses on the current landscape and demonstrate how to utilise the situation as an opportunity for growth.
I collaborated closely with experienced coaches to design and host the webinars. The process involved:
- Identifying key topics relevant to businesses during the pandemic.
- Marketing the webinars to ensure high attendance.
- Engaging with participants through interactive sessions to maximise value.
To sustain momentum in the incredible brand visibility and authority that we experienced, we:
- Continue hosting regular webinars on emerging trends and innovations.
- Developed a series of follow-up workshops for deeper engagement.
- Explored partnerships with additional industry experts to diversify content offerings.
Outcome Metrics
- The first webinar attracted approximately 1,200 attendees.
- Subsequent webinars maintained an attendance of around 700 participants.
- Significant increase in brand visibility and recognition within the industry.
We successfully elevated their brand profile and established ourselves as thought leaders in NPD services during a challenging economic climate. The webinars not only met immediate needs but also positioned us well for future opportunities.
Feedback from attendees highlighted the value of the webinars in providing actionable insights and fostering a sense of community during uncertain times. Many expressed a desire for ongoing support and additional resources.
- Webinar Attendance: The first webinar’s attendance of 1,200 illustrates the high demand for expert guidance during crises.
- Engagement Rates: A sustained attendance of 700 in subsequent sessions indicates strong interest and trust in the client’s offerings.
- Market Trends: Research shows that businesses investing in innovation during downturns are more likely to recover and grow post-crisis, with studies indicating a 30% higher growth rate compared to those that do not.