To extract “Narrative Utility” from sterile corporate history. This exercise converts standard “Case Studies” into “Legends”—stories that carry survival value. It moves the focus from what was sold to how a human problem was solved under pressure.
Target User: CPD Attendee (The Architect/Specifier) or Provider.
How to Use: * For Providers: Use this to rewrite your brochure-style case studies into engaging presentation scripts.
For Attendees: Use this as a note-taking framework during a CPD to identify the actual “takeaway” value of the project being shown.
The “FRAKT” Narrative Template:
“On Project X, the real challenge wasn’t the material; it was the [Specific Constraint]. While the specs required [Technical Requirement], the reality on the ground was [Human/Logistical Friction]. We solved this by [Action Taken], which taught us that [Universal Technical Truth]. If you’re looking at your own projects, watch out for [Specific Warning].”
