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- CPD Review – Client Intake Brief
The Thing You Need To Win Is The Thing You Already Do.
Thoughts

CPD Glossary

33

Behavioural Leverage
Certification
Choice Architecture
Cognitive Friction
Cognitive Load
Cognitive Pacing
Competency
Continued Professional Development (CPD)
CPD Credits
CPD Presentation
Domain Trap
Ebbinghaus Forgetting Curve
Formal Learning
Hick’s Law
Informal Learning
Learning Outcome
Miller’s Law
Online CPD
Perception Gap
Personal Development Plan (PDP)
Professional Body
Professional Standard
Seminar
Serial Position Effect
SKEB
Skill Gap
Specification Friction
Structured CPD
Technical Silo
The Spacing Effect
Unstructured CPD
Virtual CPD
Von Restorff Effect

CPD

25

Are company inductions considered valid CPD?
Are CPD costs deductible for businesses in the UK?
Are CPD courses accredited in the UK?
Are distance learning courses acceptable for CPD?
Are internal meetings considered valid CPD?
Are international CPD activities recognised in the UK?
Are professional examinations counted as Continued Professional Development?
Are short courses and workshops accepted as CPD?
Are there different CPD requirements for different seniority levels?
Are there tax benefits for individuals completing CPD?
How can a brand demonstrate a return on investment for its CPD programme?
How can a digital marketer use a CPD presentation to subtly promote a service?
How can a presenter adapt a CPD presentation for a hybrid audience?
How can a presenter encourage peer-to-peer discussion during a virtual CPD meeting?
How can a presenter use anticipation to build excitement for the next slide?
How can a presenter use vocal variety to sustain audience interest in CPD?
How can CPD presenters use personal anecdotes without detracting from the core topic?
How can I create a compelling narrative arc for the entire CPD presentation?
How can I maintain a consistent tone and style across multiple presentation modules?
How can I make abstract ideas concrete using relatable examples in a presentation?
How can I use a personal mission statement to frame the presentation’s purpose?
How can presenters create a sense of urgency for the learning outcomes?
How do you ensure the main message of the CPD presentation is universally clear?
How much text is too much text on a single CPD presentation slide?
What is the difference between formal and informal CPD?

CPD Templates

8

Interactive Reflection: The “Incentive Landscape” Map
The “30% Transition” Audit Checklist
The “Asymmetric Payoff” Mission Builder
The “Cognitive Load” Sprint Guide
The “Human Signature” Step-by-Step Guide
The “Legend” Conversion Exercise
The “So What?” Friction Reducer (Checklist)
The “Vulnerability Signal” Storyboard

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How do you ensure the main message of the CPD presentation is universally clear?

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