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The “Cognitive Load” Sprint Guide

< 1 min read

To engineer high-impact delivery. This template applies the “Peak-End Rule” and behavioural insights to verbal delivery. It prevents the audience from drifting by varying sentence rhythm and ensuring the story never outweighs the technical payoff.

Target User: CPD Provider (The Speaker).

How to Use: Use this as a rehearsal guide. Time your anecdotes against these five stages to ensure you are delivering a “sprint,” not a “marathon.”


  1. The Hook (5s): Immediate problem + UK location.
  2. The Context (15s): The tension between stakeholders.
  3. The Flow (30s): A descriptive, rhythmic explanation of the complexity.
  4. The Punch (10s): The decisive outcome.
  5. The Data Bridge (10s): The hard pivot back to technical specifications.

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