To dismantle the “expert-on-a-pedestal” barrier. By mapping out a moment of professional friction or uncertainty, the user signals high-level competence—only those truly secure in their expertise can afford to be vulnerable. This builds a “peer-to-peer” connection that bypasses the audience’s natural marketing filters.
Target User: CPD Provider (The Presenter).
How to Use: During the drafting phase of a presentation, identify a slide where the data feels “dry.” Use this storyboard to script a 60-second narrative that highlights a real-world struggle related to that data point.
| Stage | Prompt for the Presenter | Your Draft |
| The Friction | Describe a time you were genuinely confused by a regulation or a site condition. | |
| The Complication | What were the stakes? (e.g., A legal nightmare, a £200k delay). | |
| The “Human Quirk” | What did you learn about how people (contractors, BCOs) actually behave on-site? | |
| The Technical Pivot | Connect this mess back to a specific technical slide. (“And that is why Section 4 matters…”) |
